Sure, the acquisition brings blue-chip TV-lit clients that are as close to a goldmine as a talent agency can have. That's what motivated the pre-IPO move to buy all of UFC: Never mind if you don't understand what bull riding and sports betting have to do with each other just think of Endeavor as "UFC plus everything else."ĭon't believe for a second that buying ICM is the entirety of CAA's strategy. But more to the point, the agency world has to shrink for firms to grab additional leverage on the opposing side of the negotiation table to increasingly big entertainment conglomerates doing consolidating of their own and the tech giants with whom they’re trying to keep pace.īut one agency buying another strikes me as a short-term maneuver, a doubling down on the fast-eroding core competency of talent representation rather than the diversification maneuver that is really more of what’s called for to protect long-term interests.ĭiversification is the direction rival Endeavor went, albeit it to a fault: The knock on Ari Emanuel's strategy is he has a collection of assets that don't give a clear idea of how the sum is greater than its parts. Yes, there’s CAA parent company TPG’s need to bolster its portfolio as it heads toward IPO. The ICM announcement was of those moves you don’t see coming but when it happens you wonder why something so inevitable wasn’t obvious from the jump. That ICM itself hasn’t been constantly engulfed in consolidation rumors over the years is a testament that though the agency has never been considered a truly top-tier organization, it has always held its own thanks to an enviable client list. As with earthquakes, you almost get a little nervous if too long goes by without a bigger fish swallowing a smaller one. ‘Call of Duty: MWII’ Success a Pivotal Crossroads for Activision BlizzardĬonsolidation among talent agencies should never be shocking, of course, given Hollywood history.
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